12.28.2012
Looks Like Santa is Not So Jolly
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Since my last blog post , I heard back from Santa via voicemail. His tone told me he was not too pleased with my inquiry about pricing....
12.19.2012
Here Comes Santa Claus... and He Has Vino!
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On December 5, I received one of the most creative wine marketing emails I've seen in a long time. A Washington winery offered to make ...
11.10.2012
A Creative and Integrated, yet Simple Marketing Promotion
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Another wonderful Salud! auction weekend is underway. Since moving to the Pacific Northwest almost five years ago, this event has become n...
10.11.2012
Change Takes Time
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In life, our personal and professional habits typically become part of a deeply ingrained routine. When we decide that our routine is not...
8.27.2012
Still Dreaming About IPNC
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I was thrilled to be asked to serve on the media committee for this year's International Pinot Noir Celebration. This is such a beautif...
8.08.2012
Role of Strategy: "Adapt or Die"
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" You can't discuss changing strategy unless you are ready to discuss what makes people resist change and what part people could ...
7.13.2012
Don't Forget the People Side of Change
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For some, the word "change" is invigorating -- filled with opportunity; for others it's something to be avoided at all costs. ...
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