Trellis Growth Partners
12.28.2012

Looks Like Santa is Not So Jolly

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Since my last blog post , I heard back from Santa via voicemail.  His tone told me he was not too pleased with my inquiry about pricing....
12.19.2012

Here Comes Santa Claus... and He Has Vino!

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On December 5, I received one of the most creative wine marketing emails I've seen in a long time.  A Washington winery offered to make ...
11.10.2012

A Creative and Integrated, yet Simple Marketing Promotion

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Another wonderful Salud! auction weekend is underway.  Since moving to the Pacific Northwest almost five years ago, this event has become n...
10.11.2012

Change Takes Time

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In life, our personal and professional habits typically become part of a deeply ingrained routine.  When we decide that our routine is not...
8.27.2012

Still Dreaming About IPNC

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I was thrilled to be asked to serve on the media committee for this year's International Pinot Noir Celebration.  This is such a beautif...
8.08.2012

Role of Strategy: "Adapt or Die"

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" You can't discuss changing strategy unless you are ready to discuss what makes people resist change and what part people could ...
7.13.2012

Don't Forget the People Side of Change

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For some, the word "change" is invigorating -- filled with opportunity; for others it's something to be avoided at all costs. ...
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