Grapevine recently published my article, The True Meaning and Value of Marketing, in its May-June issue. I examine the differences between sales and marketing, demonstrating how the former is what moves the boxes and the latter what creates demand for them. Then I go on to examine the components of a marketing-driven sales strategy.
Also, check out my latest bi-monthly newsletter where I discuss what your label should and shouldn't do for your wine brand, some website tips and a new section, industry spotlight, featuring some of my favorite graphic designers.
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