Grapevine Article and Latest TWC News

Grapevine recently published my article, The True Meaning and Value of Marketing, in its May-June issue. I examine the differences between sales and marketing, demonstrating how the former is what moves the boxes and the latter what creates demand for them. Then I go on to examine the components of a marketing-driven sales strategy.

Also, check out my latest bi-monthly newsletter where I discuss what your label should and shouldn't do for your wine brand, some website tips and a new section, industry spotlight, featuring some of my favorite graphic designers.