8.14.2011

Grapevine Harvest Issue Articles

Grapevine Magazine featured two articles of mine in its recent Harvest Issue.  "A Winery Leader's Primary Role" examines three common elements as identified by Silicon Valley Bank's Raymond Nasr -- Tradition, Struggle and Absolute Trust.  I tend to find that wineries are sufficient to strong in the first two elements, but may be lacking in the third, Absolute Trust, which is built by having a leadership plan and vision...

"Making Your Winery's Strategy A Reality" is about aligning the two strategies in your business -- implicit and explicit.  Closing gaps between stated vision and reality can solve many a winery issue ranging from low profitability and morale to customer service and retention.